NIKE

NIKE ON AIR : OLYMPICS INNOVATION IGNITION

NIKE ON AIR : OLYMPICS INNOVATION IGNITION

Closer agency invited me as the creative lead for two spaces at the Nike On Air show in Paris: Genealogy of Air and Culture of Air. Leveraging the event’s grid aesthetics, we produced dynamic audiovisual narrative integrating 2D, 3D, motion, and sound design. Genealogy featured a 5 minute piece tracing the Air Max evolution, while Culture explored its impact through retro inspired TV aesthetics.


Credit: Creative Lead via Closer Ltd

Closer agency invited me as the creative lead for two spaces at the Nike On Air show in Paris: Genealogy of Air and Culture of Air. Leveraging the event’s grid aesthetics, we produced dynamic audiovisual narrative integrating 2D, 3D, motion, and sound design. Genealogy featured a 5 minute piece tracing the Air Max evolution, while Culture explored its impact through retro inspired TV aesthetics.


Credit: Creative Lead via Closer Ltd

Closer agency invited me as the creative lead for two spaces at the Nike On Air show in Paris: Genealogy of Air and Culture of Air. Leveraging the event’s grid aesthetics, we produced dynamic audiovisual narrative integrating 2D, 3D, motion, and sound design. Genealogy featured a 5 minute piece tracing the Air Max evolution, while Culture explored its impact through retro inspired TV aesthetics.


Credit: Creative Lead via Closer Ltd