YOUNJI KU
MULTIDISCIPLINARY CREATIVE
London based multidisciplinary creative and art director
London based multidisciplinary creative and art director
Select Projects
Select Projects
2026
2026
SAMSUNG GALAXY Z FOLD 7
SAMSUNG GALAXY Z FOLD 7
GLOBAL ANAMORPHIC DOOH CAMPAIGN
GLOBAL ANAMORPHIC DOOH CAMPAIGN
A global anamorphic DOOH campaign highlighting the Z Fold
7’s ultra-thin form and advanced technology. Commissioned
as a Freelance CD, I led a team of eight 3D artists to deliver
cinematic, large-scale optical illusions designed for global
DOOH media placements.
Credit: Creative Direction
A beauty brand inspired by gaming culture. I led early world
building and character development, then delivered the global
brand launch through 3D product animations, key visuals, AR
packaging, and social activations connecting physical and digital
experiences.
Credit: Art Direction
NIKE
NIKE
NIKE ON AIR : OLYMPICS INNOVATION IGNITION
NIKE ON AIR : OLYMPICS INNOVATION IGNITION
Closer agency invited me as the creative lead for two spaces at the Nike On Air show in Paris: Genealogy of Air and Culture of Air. Leveraging the event’s grid aesthetics, we produced a dynamic audiovisual narrative integrating 2D, 3D, motion, and sound design. Genealogy featured a 5 minute piece tracing the Air Max evolution, while Culture explored its impact through retro-inspired TV aesthetics.
Credit: Creative Lead
Driven by the conviction that the future of content lies in
interactivity, I am currently developing a short art game to explore
immersive storytelling. As a sole creator, I orchestrate the entire
production pipeline, from visual scripting and art direction to
sound and narrative design, building a playable experience that
translates this vision into reality.
Credit: Creator
Designed to disrupt e-commerce, this campaign
leveraged gameengine technology to build a surreal
Future Fantasy world. We placed digital avatars into
immersive virtual environments, extending the experience
via AR filters that allowed audiences to step directly into the narrative.
Credit: Art Direction
Invited by director Nick Knight, I contributed to the art directionwhile overseeing the post production and film editing. Theproject fuses 3D animation with live-action footage, utilizing avisceral red and black palette to visualize the emotional duality ofintimacy and turbulence within her relationship.
Credit: Art Direction| Film Edit
Initiated by Kanye West’s brief for a website of radical simplicity, I
worked under Nick Knight’s direction to redefine the e-commerce
experience. Spanning three years and six phases, I led the design
and motion teams, collaborating with Adidas and global developer
agencies, to create an interface so intuitive it removed all barriers to
entry. The process was documented in a feature film by SHOWstudio upon launch in 2020.
Credit: Art Direction | Motion Design
WESTMINSTER GRADUATE FILM
WESTMINSTER GRADUATE FILM
UTOPIA - DYSTOPIA
UTOPIA - DYSTOPIA
Commissioned to direct a fashion film replacing the annual runway
show canceled by the Covid-19 pandemic. I orchestrated the works
of 12 designers into a cohesive Utopia-Dystopia’ narrative. Using
repetitive loops and playful absurdity such as ironing sliced bread,
the film captures the surreal atmosphere of lockdown life while
celebrating the works of the graduating class.
Credit: Direction
ASTON MARTIN
ASTON MARTIN
DBS SUPERLEGGERA LAUNCH CAMPAIGN
DBS SUPERLEGGERA LAUNCH CAMPAIGN
A launching campaign of the DBS Superleggera directed by
Nick Knight. I oversaw the art direction and post-
production, also contributing to the 3D environment creation
and animation while leading the film editing.
The project broke away from conventional automotive advertising tropes, delivering a fearless, graphic visual experience.
Credit: Art Direction | 3D Animation | Film Edit