YOUNJI KU
MULTIDISCIPLINARY CREATIVE
London based multidisciplinary creative and art director
London based multidisciplinary creative and art director
Select Projects
Select Projects
2026
2026
SAMSUNG GALAXY Z FOLD 7
SAMSUNG GALAXY Z FOLD 7
GLOBAL ANAMORPHIC DOOH CAMPAIGN
GLOBAL ANAMORPHIC DOOH CAMPAIGN
A global anamorphic DOOH campaign highlighting the Z Fold
7’s ultra-thin form and advanced technology. Commissioned
as a Freelance CD, I led a team of eight 3D artists to deliver
cinematic, large-scale optical illusions designed for global
DOOH media placements.
A beauty brand inspired by gaming culture. I led early world
building and character development, then delivered the global
brand launch through 3D product animations, key visuals, AR
packaging, and social activations connecting physical and digital
experiences.
NIKE
NIKE
NIKE ON AIR : OLYMPICS INNOVATION IGNITION
NIKE ON AIR : OLYMPICS INNOVATION IGNITION
Closer agency invited me as the creative lead for two spaces at
the Nike On Air show in Paris: Genealogy of Air and Culture
of Air. Leveraging the event’s grid aesthetics, we produced a
dynamic audiovisual narrative integrating 2D, 3D, motion, and
sound design. Genealogy featured a 5-minute piece tracing the
Air Max evolution, while Culture explored its impact through
retro-inspired TV aesthetics.
Driven by the conviction that the future of content lies in
interactivity, I am currently developing a short art game to explore
immersive storytelling. As a sole creator, I orchestrate the entire
production pipeline, from visual scripting and art direction to
sound and narrative design, building a playable experience that
translates this vision into reality.
Designed to disrupt e-commerce, this campaign
leveraged gameengine technology to build a surreal
Future Fantasy world. We placed digital avatars into
immersive virtual environments, extending the experience
via AR filters that allowed audiences to step directly into the narrative.
Invited by director Nick Knight, I contributed to the art directionwhile overseeing the post production and film editing. Theproject fuses 3D animation with live-action footage, utilizing avisceral red and black palette to visualize the emotional duality ofintimacy and turbulence within her relationship.
Initiated by Kanye West’s brief for a website of radical simplicity, I
worked under Nick Knight’s direction to redefine the e-commerce
experience. Spanning three years and six phases, I led the design
and motion teams, collaborating with Adidas and global developer
agencies, to create an interface so intuitive it removed all barriers to
entry. The process was documented in a feature film by SHOWstudio upon launch in 2020.
WESTMINSTER GRADUATE FILM
WESTMINSTER GRADUATE FILM
UTOPIA - DYSTOPIA
UTOPIA - DYSTOPIA
Commissioned to direct a fashion film replacing the annual runway
show canceled by the Covid-19 pandemic. I orchestrated the works
of 12 designers into a cohesive Utopia-Dystopia’ narrative. Using
repetitive loops and playful absurdity such as ironing sliced bread,
the film captures the surreal atmosphere of lockdown life while
celebrating the works of the graduating class.
ASTON MARTIN
ASTON MARTIN
DBS SUPERLEGGERA LAUNCH CAMPAIGN
DBS SUPERLEGGERA LAUNCH CAMPAIGN
A launching campaign of the DBS Superleggera directed by
Nick Knight. I oversaw the art direction and post-
production, also contributing to the 3D environment creation
and animation while leading the film editing.
The project broke away from conventional automotive advertising tropes, delivering a fearless, graphic visual experience.