Initiated by Kanye West’s brief for a website of radical simplicity, I
worked under Nick Knight’s direction to redefine the e-commerce
experience. Spanning three years and six phases, I led the design
and motion teams, collaborating with Adidas and global developer
agencies, to create an interface so intuitive it removed all barriers to
entry. The process was documented in a feature film by SHOWstudio
upon launch in 2020.
Credit: Art Direction | Motion Design
Initiated by Kanye West’s brief for a website of radical simplicity, I worked under Nick Knight’s direction to redefine the e-commerce experience. Spanning three years and six phases, I led the design and motion teams, collaborating with Adidas and global developer agencies, to create an interface so intuitive it removed all barriers to entry. The process was documented in a feature film by SHOWstudio upon launch in 2020.
Credit: Art Direction | Motion Design
Initiated by Kanye West’s brief for a website of radical simplicity, I worked under Nick Knight’s direction to redefine the e-commerce experience. Spanning three years and six phases, I led the design and motion teams, collaborating with Adidas and global developer agencies, to create an interface so intuitive it removed all barriers to entry. The process was documented in a feature film by SHOWstudio upon launch in 2020.
Credit: Art Direction | Motion Design
